Adobe Campaign Business Practitioner (CBP) Certification Practice Exam

Which of the following are built-in ways to subscribe a recipient to a service?

1. Import a list of subscribers using the import wizard

2. Submit a web form that calls the subscribe API

3. Add subscriber to the service in the Explorer view

4. All of the above

The correct answer is: All of the above

The correct choice indicates that all listed methods are valid built-in ways to subscribe a recipient to a service in Adobe Campaign. When using the import wizard, users can import a list of subscribers easily and efficiently, allowing for bulk subscriptions. This is particularly useful when dealing with large databases or migrating existing contacts into the Adobe Campaign system. Submitting a web form that calls the subscribe API is another effective method. This approach enables real-time subscriptions directly from a website or application. It enhances the user experience by allowing recipients to seamlessly opt-in to services without needing manual intervention. Additionally, adding a subscriber directly to the service in Explorer view offers a straightforward and immediate solution. Marketers can manage their subscriber lists and make quick updates or additions without navigating through complex processes. Together, these methods provide versatile options for managing subscriptions, catering to different scenarios and user needs. This comprehensive approach aligns well with best practices in digital marketing, ensuring that organizations can efficiently engage with recipients.