Adobe Campaign Business Practitioner (CBP) Certification Practice Exam

When should an incremental query be used instead of a standard query and scheduler in a workflow?

1. To contact recipients only once during a given time period

2. To query and send to recipients in one activity

3. To query a schema with unavailable recipients

4. To query recipients on a daily basis

The correct answer is: To contact recipients only once during a given time period

Using an incremental query is particularly advantageous when the goal is to contact recipients only once during a specific time period. This approach allows for efficient management of recipient data and ensures that the same individuals are not repeatedly targeted within that designated timeframe. Incremental queries operate by identifying records that have changed since the last execution, providing a streamlined process to focus on new or modified data entries. This is particularly useful for campaigns where the intent is to have unique outreach, thereby optimizing marketing efforts and maintaining a positive relationship with recipients who may otherwise feel overwhelmed by repeated contacts. In contrast, scenarios involving continuous querying of recipients or attempting to contact individuals without regard for their previous engagement would not benefit from the unique capabilities of incremental queries, which are purposefully designed for managing single-instance communications effectively.