Adobe Campaign Business Practitioner (CBP) Certification Practice Exam

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What is the delivery status for recipients who are part of the control group?

Delivered
Ignored
Pending
Failed

The correct answer is: Ignored

In the context of Adobe Campaign, recipients who are part of a control group typically do not receive the marketing communication being tested. Instead, control groups are used to establish a baseline for measuring the effectiveness of a campaign by comparing the responses of those who received the communication against those who did not. As a result, the delivery status for these recipients is categorized as "Ignored." This indicates that they are intentionally excluded from the delivery process, allowing marketers to analyze the impact of their campaigns without influencing the results with the responses from the control group. This methodology is critical in ensuring that any observed effects can be confidently attributed to the campaign itself, rather than external factors.