Adobe Campaign Business Practitioner (CBP) Certification Practice Exam

What is the default behavior of a direct mail delivery in a campaign?

1. Notify recipients via email

2. Generate a file on the server

3. Send physical mail immediately

4. Store in pending delivery

The correct answer is: Generate a file on the server

The default behavior of a direct mail delivery in a campaign is to generate a file on the server. This file typically contains the mailing data that is to be used for the physical mail piece production. By generating a file, the system prepares the information necessary for the mail service provider or internal print facility to produce and send the actual materials. This process allows for the physical mail to be managed effectively, ensuring that all recipient details are correctly formatted and organized prior to printing and mailing. This approach gives campaign managers control over the timing and the handling of the mail pieces, rather than sending them out immediately, which is not practical for direct mail activities. With this method, the campaign can proceed with generating and organizing the required assets before the physical mailing occurs, thus preventing any unnecessary delays or errors in the mailing process. Other options, such as notifying recipients via email or sending the mail immediately, do not align with the typical workflow and objectives of a direct mail delivery campaign, which prioritizes preparation and accuracy before execution.