Adobe Campaign Business Practitioner (CBP) Certification Practice Exam

On what table should you filter to identify responders to the first phase of a cross-channel campaign?

1. Campaign logs

2. Tracking logs

3. Recipient logs

4. Delivery logs

The correct answer is: Tracking logs

The correct choice is to filter the Tracking logs to identify responders to the first phase of a cross-channel campaign. Tracking logs are specifically designed to record interactions and responses generated from various campaign executions across channels. This table captures information such as opens, clicks, visits, and other key engagement metrics that are crucial for understanding how recipients responded to the campaign's messaging. In the context of a cross-channel campaign, knowing which recipients interacted with your communication allows for a clear assessment of the campaign's effectiveness and helps in strategizing further engagement based on those responses. By analyzing the data in the Tracking logs, marketers can pinpoint which elements of the campaign resonated with audiences, enabling them to make informed decisions for future phases or campaigns. The other tables serve different purposes: Campaign logs focus on the overall campaign execution and details, Recipient logs maintain information about who received the campaign communications, and Delivery logs track the success and status of the messages sent, but they do not contain detailed interaction metrics. Therefore, for identifying campaign responders specifically, Tracking logs are the most relevant resource.