Adobe Campaign Business Practitioner (CBP) Certification Practice Exam

Disable ads (and more) with a membership for a one time $2.99 payment

Prepare for the Adobe Campaign Business Practitioner Certification Test with targeted quizzes, flashcards, and detailed explanations. Boost your confidence and readiness for the exam!

Each practice test/flash card set has 50 randomly selected questions from a bank of over 500. You'll get a new set of questions each time!

Practice this question and more.

In the campaign report, reactivity is a measure of what?

Opens per email sent
Distinct clicks as a percentage of distinct opens
Total clicks per campaign
Email responses

The correct answer is: Distinct clicks as a percentage of distinct opens

Reactivity in the context of a campaign report refers to distinct clicks as a percentage of distinct opens. This metric helps to evaluate how engaged recipients are with the content of the email once they have opened it. By measuring reactivity, marketers can understand the effectiveness of their messaging, the appeal of their calls to action, and ultimately, how well they are capturing the audience's interest beyond simply getting them to open the email. High reactivity indicates that the content is resonating well with those who open the email, as it reflects the likelihood of them taking further action, such as clicking on links within the email.