Adobe Campaign Business Practitioner (CBP) Certification Practice Exam

If a recipient opened an email but did not download images, what is likely to occur?

1. The open will still be recorded

2. The click will be recorded instead

3. The recipient will be marked as invalid

4. The delivery will not be tracked

The correct answer is: The open will still be recorded

When a recipient opens an email but does not download images, the open action is still likely to be recorded. This is because many email tracking systems, including those used in Adobe Campaign, rely on a tracking pixel (typically an invisible image) embedded in the email to register an open event. If the recipient views the email in a client that automatically loads images, or manually allows images to be displayed, the tracking pixel is activated, and the open is registered. However, if images are not downloaded due to the recipient's settings—common in privacy-focused email clients or when images are disabled—the open might not be tracked. In cases where the tracking method relies solely on image loading, the system might not record an open if the pixel doesn’t activate. In this context, the core point is that the open will still be recorded typically because other tracking mechanisms may be in place, or the initial act of opening the email can be recognized through the email client itself if certain conditions are met. Therefore, recognizing that an open can be tracked without image downloads explains why this choice is the most accurate.