Adobe Campaign Business Practitioner (CBP) Certification Practice Exam

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How do you review the results of delivery analysis?

Access the delivery report directly
Open the delivery and go to the audit tab
Consult external analytics tools
Refresh the dashboard

The correct answer is: Open the delivery and go to the audit tab

Reviewing the results of delivery analysis in Adobe Campaign can be efficiently conducted by opening the specific delivery and navigating to the audit tab. This tab provides detailed information on the delivery's performance, including metrics such as delivery rates, bounce rates, and opens. It allows users to access a comprehensive analysis of how the delivery performed, enabling them to evaluate efficacy and make informed decisions for future campaigns. The audit tab consolidates all relevant information in one place, making it easier to dissect the performance of a delivery. This built-in feature is designed to provide insights without the need to rely on external tools or dashboards, ensuring immediate access to key performance indicators directly related to the delivery in question. While accessing the delivery report directly may seem straightforward, it might not provide the same level of nuanced insights that the audit tab offers. Consulting external analytics tools or refreshing the dashboard can be useful in certain contexts, but they do not provide the immediate and specific details that the audit tab does in the context of delivery analysis.