Adobe Campaign Business Practitioner (CBP) Certification Practice Exam

How can a recipient have an email click tracking log without an open tracking log?

1. By using a different email client

2. They clicked on a link without downloading images

3. The email was marked as spam

4. By accessing the email through a web browser

The correct answer is: They clicked on a link without downloading images

The option indicating that a recipient can have an email click tracking log without an open tracking log is valid because clicks can occur independently of opens, particularly when images are not downloaded. When an email is sent, tracking for opens typically relies on the presence of a tracking pixel—a small, invisible image that is embedded in the email. When the email is opened, this image is requested from the server, which creates an open log. However, if the recipient's email client or settings are configured to block images (which is common in many email clients to enhance privacy or for performance reasons), the tracking pixel won't be loaded. As a result, the open may not be recorded. Conversely, if the recipient actively clicks a link in the email, that action can still be tracked even if the open log is missing, because clicking on a link generally does not require the downloading of images. Each click event is logged separately, and thus it is entirely possible for a recipient to be logged as having clicked a link without having opened the email in a manner that registered an open event. The other options do not accurately describe scenarios leading to a click without an open. For instance, the use of a different email client or accessing the email through a web browser