Adobe Campaign Business Practitioner (CBP) Certification Practice Exam

How can a Campaign Business Practitioner ensure all recipients identified in a workflow receive an email regardless of their status?

1. Create a seed list for targeted recipients

2. Include blacklisted recipients as a proof target

3. Edit the exclusion settings in the email delivery parameters

4. Create a list of blacklisted recipients for the delivery

The correct answer is: Edit the exclusion settings in the email delivery parameters

To ensure that all recipients identified in a workflow receive an email regardless of their status, modifying the exclusion settings in the email delivery parameters is the most effective approach. By adjusting these settings, a Campaign Business Practitioner can specify which types of recipient statuses to include or exclude, such as whether to allow emails to go to recipients who may typically be blacklisted or have opted out. This direct manipulation of delivery parameters provides greater control over the email distribution process and ensures that the intended audience can be reached without being hindered by pre-existing controls related to their recipient status. Seed lists and blacklisted recipients do play roles in campaign management, but they serve different purposes. Seed lists help verify if emails are being sent correctly and received, while blacklisted recipients are typically those who should not receive communications due to prior opt-outs or complaints. However, merely relying on these options does not inherently change the delivery parameters to ensure that even those with previously flagged statuses receive the email. Ultimately, changing the exclusion settings directly impacts the behavior of the email delivery process and is the most straightforward method to achieve the goal of including all identified recipients in the workflow.