Adobe Campaign Business Practitioner (CBP) Certification Practice Exam

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Can you use values other than count on the y-axis in a qualitative report?

  1. True

  2. False

  3. Only percentage values

  4. Only absolute values

The correct answer is: True

In a qualitative report, it's important to visualize data in a way that conveys information effectively. The correct answer indicates that you are indeed able to use values other than count on the y-axis. This flexibility allows for the inclusion of various metrics like averages, percentages, or other relevant measurements that provide deeper insights into the qualitative data being analyzed. Utilizing different y-axis values can enable a more nuanced understanding of data trends, helping stakeholders to interpret results beyond simple counts. For instance, using percentage values can highlight how many participants favored a certain option, while average values can provide insights into overall satisfaction levels. This versatility in data representation is crucial for a comprehensive qualitative analysis. Consequently, the options implying restrictions to either percentages or absolute values limit the scope of interpreting qualitative data. Such restrictions do not reflect the broader capability to represent diverse data measures on the y-axis in qualitative reports.