Adobe Campaign Business Practitioner (CBP) Certification Practice Exam

Disable ads (and more) with a membership for a one time $2.99 payment

Prepare for the Adobe Campaign Business Practitioner Certification Test with targeted quizzes, flashcards, and detailed explanations. Boost your confidence and readiness for the exam!

Each practice test/flash card set has 50 randomly selected questions from a bank of over 500. You'll get a new set of questions each time!

Practice this question and more.


Are delivery logs generated for a direct mail delivery?

  1. Yes

  2. No

  3. Only for email

  4. Only for link tracking

The correct answer is: Yes

Delivery logs are indeed generated for a direct mail delivery. This is an important aspect of campaign management, as delivery logs help track the status of the direct mail pieces that have been sent out. They provide insights into various details, such as when the mail was sent, its current status in the delivery process, and any issues that may arise along the way. Tracking the delivery of direct mail is crucial for measuring the effectiveness of marketing campaigns and understanding customer engagement. By having this information, businesses can analyze the success of their direct mail efforts and make informed decisions for future campaigns. In contrast, the other options suggest that delivery logs might not be generated for direct mail, limit logs to electronic delivery forms, or focus solely on tracking links, which would not provide a comprehensive view of the overall delivery process for all campaign types.